Shopping Bag Design 2 [Hideo Saitoh 1992]


Second volume of hideo saitoh's survey of shopping bag design, 1992 follow-up to shopping bag design in japan. In addition to large number of colour photographs showing japanese bag designs, second volume contains sizeable selection of international bags, for example WH Smith (british), GAP (duh), and of interest to australian readers (ted's cameras and ken done).

We also have a copy of the first volume here.

Japanese and english, hardcover, 231 pages
23.5 x 30.8 cm
Published by bijutsu shuppan-sha


From hideo saitoh's introduction to volume 1: "shopping bags have become an integral part of the services provided by stores...with the growing awareness that shopping bags could act as moving "billboards", more energy has been put into this element of corporate identity, leading to the emergence of higher quality designs. Also of great importance is the likelihood of repeated use and the resulting conservation of natural resources, which occur if the customer finds the bag visually pleasing."